Case study
Developing an APAC-wide market entry strategy
KIMAenergy was appointed by a blue-chip offshore wind investor to perform an APAC-wide strategic market review and develop detailed market entry plans for priority countries.
Our scope included:
Identifying all potential offshore wind markets across APAC and developing a market intelligence database
Evaluating and ranking markets based on technical, regulatory, commercial and strategic attractiveness
Assessing site conditions, grid networks, energy markets, project award frameworks, competitor landscapes, country risks and market entry costs
Developing market entry plans for priority countries, including identification and ranking of sites, mapping of stakeholders, strategies for local partnering and designing of organisations.